News - January 2004
to stardom? TV star Jennifer O'Dell with a Jesse James West Coast
Choppers classic were photographed in 1997 by Jim Gianatsis for
the Mikuni 1998 Iron & Lace calendar.
Are They Now?
FastDates.com Calendar icons Jennifer O'Dell and Jesse James.
15th: Here's proof postive that being featured in the
FastDates.com calendars is the stepping stone to boosting a model
and bike builder's career on the way to fame and fortune. Pictured
above was young 19 year old Los Angeles model Jennifer
O'Dell with a custom bike from an up and coming bike
Jesse James, both photographed by Jim Gianatsis for the
1998 Mikuni sponsored Iron & Lace Calendar.
And where are they now, you ask?
our lovely Jennifer O'Dell was just featured in a 2-page
pictorial and profile in the January 2004 Playboy 50th
Anniversary Issue. Along with her beautiful good looks
Jennifer is staring in her third season in the syndicated
action TV series The Lost World, which is filmed
in the tropical rain forest of Australia where Jen has
to wear skimpy leather bikinis all day long. You can also
catch Jennifer in the romantic movie comedy Window
Theory, as well as earlierslasher flicks Pointe
Doom and Sometimes
They Come Back for More.
what of that guy Jesse James?
Already discounted! Is Jesse's 15 minutes of fame almost
over? Click for a piece of biker cult icon history.
outlaw kid who was beggin' us to photograph his bikes back in
1998 for the Mikuni sponsored Iron & Lace calendar, and who
spent the afternoon of our photo shoot with Jennifer chuckin'
rocks and breaking glass bottles perched on the wooden posts in
the photo backgound, is now the hottest celebrity custom bike
builder in America. Jesse's TV show Monster Garage on
the Discovery Channel has turned bad boy Jesse into a millionaire
and his West Coast Choppers iron cross bike shop logo into media
icons, just like Paris Hilton and her Von Dutch baseball cap.
and the money have fueled Jesse's bad boy image and reckless lifestyle
even more. Jesse's obsession centers on attitude, fast cars and
bikes, and even faster women. Jesse was divorced by his first
wife a few years back for playing the field, then more recently
remarried porn star Jannine Lindemulder. That marriage recently
endeding after just 12 months, but not before Jannine had copied
Jesse's full body biker tattoos all over her body, esentially
ending her nude adult movie and modeling career. And she was also
pregnant when Jesse drop kicked her to the curb. Hopefully Jannine
had a good pre nuptual agreement with Jesse before she ruined
her life. Latest rumors have Jesse dating actress Sandra Bullock.
a lot more of beautiful Jaime in Members
Calendar Girl and actress
Jaime Pressly featured in February Playboy
15th - Our own FastDates.com Calendar girl and actress Jaime
had her second feature pictorial and first cover of Playboy
magizine in the February 2004 issue photographed by famed
fashion and Sports illustrated Swimsuit Calendar photographer
The sexy calendar girl talked about the release of her latest
movie, the biker action flick Torque which also
comes out this month, featuring both extreame sportbike
action, and some custom bikes from our regularly featuredcelebrity
Iron & Lace Calendar custom bike builder Harold
provided two $60,000 custom Harelys for the movie, and was
paid $2,000 per day per bike for 7 days to have the bike
parked in the background on the set. His customs fared a
lot better than a number of Aprilia Mille Rs which were
thrashed and trashed in the movie, making a perfect starting
point for a similar Tuono R
Project Bike as featured on this page and in Paddock
the long days of shooting and waiting to be on set of Torque,
Jaime also sketch and designed her own lingerie and sleep
wear clothining line aptly named J'aime. She also just completed
co-produced and oo-stared in her own feature film Death
to the Supermodel, and has landed a recurring role
on the TV series Becker staring Ted Danson.
Design launches exciting,
sexy new Advertising Campaign for Mikuni American
2004: Mikuni American, manufacturer of the industry leading
Mikuni HSR 42/45/48 Performance Carburetors for the American V-Twin
market and sponsor of the Iron & Lace Calendar, is kicking
off an exciting and sexy new advertsing campaign in 2004. The
advertising campaign is being produced by Gianatsis Design Associates,
Mikuni's contracted advertsing agency and publisher of the Iron
& Lace Calendar.
Vice President of marketing Lee Chapin explains the radical new
advertising approach for the otherwise conservative Japanese fuel
induction manufacturer which supplies many of the origional equipment
carburetor and fuel injection systems and components found on
vehicles from many of the world's top motorcycle and automobile
manufacturers."Since the introduction of the HSR smoothbore
carburetor line back in the 1980's, Mikuni has relied on a straight
product shot of the carb with a lot of descriptive text to let
the consumer about the exclusive performance features and advantages
our HSR carburetors offers in the aftermarket compared to stock
and our competitiors' products. Now, some 15 years later that
original advertsing concept combined together with other marketing
programs like our appearance at major consumer and dealer events,
and our sponsorship of the Iron & Lace Calendar featuring
many of America's top custom bike builders using Mikuni HSR carburetors,
Mikuni has successfully established itself as the leading name
and performance carburetor in the V-twin market worldwide.
felt it was time for a fresh new approach towards marketing the
HSR carb, one that was completely new to the industry and hadn't
been done before. Because of our name recognition in the motorcycle
industry we felt an image ad featuring just a photogrqaph with
minimal text was the way to go. Together with our advertising
agency Gianatsis Design we discussed numerous images concepts,
nome of which really grabed us.
I was on the phone to Jim Gianatsis and we were again discussing
potential ad concepts and were coming up dry. Then Jim mentioned
one of his favotite new music CD's was Liz Phair which featured
a picture of Liz on the CD cover, sitting on the floor behind
her guitar in a very sexual pose. We then though why not have
a sexy model hold the HSR carburetor! But the carburetor would
be too small when held by a model, and how would youru dress her?
Which led us to the idea of having the HSR carb placed on a V-twin
motor with the model placed behind the motor, hugging it, just
like Liz was hugging her guitar on her CD. The motor would be
large enough that the model could be nude behind it without anything
being revealed, and with minimal or no copy in the ad it would
really grab people's attention and make them try to figure out
what the ad was all about. Jim made up an ad composite of the
idea, it looked great, and the ad campaign concept was approved
by Mikuni American management."
came the ad photo shoot. We wanted to mount the HSR carb on a
stock Harely engine because stock bike owners are the biggest
buyers for the Mikuni HSR which really does provides a huge 15-25%
performance increase on a stock Harley engine. We borrowed a Twin
Cam 88 crate motor from Bartel's Harley-Davidson in Marina Del
Ray, CA, for the day of our shoot.We originally booked Iron &
Lace calendar model and adult film star Jessica Drake with her
long blond hair to be our nude model posing behind the motor.
But when the day of the shoot came and Jessica called to tell
us she couldn't make it, and with the client / motor / make-up
artiast all waiting. photographer Jim Gianatsis was thrown into
a panic phoning every model in his address book with no luck.
After an hour of no returned calls, Jim phoned the Brand Model
and Talent Agency in Santa Fe Springs, CA, with a desperate plea
to find him a top model at any price for the Mikuni shoot. Brand
said they had just one model they could send over without notice,
a new girl named Andra Cobb who might match what Jim was looking
for. Andra was booked, sight unseen, and arrived 2 hours later
for the shoot.
Cobb proved to be one of the most beautiful, and the nicest models
Jim Gianatsis has ever worked with. The shoot came out incredible,
Lee Chain was estatic, and the new 2004 Mikuni HSR ad campaign
photos were in the can and wrapped in less than 2 hours. Look
for the new Gianatsis Design produced Mikuni campaign featuring
Andra Cobb in Hot Bike, American Rider and Iron Works magazines
in the coming months.
needless to say, Andra was quickly rebooked by Jim to be featured
in the upcoming 2005 Iron & Lace Calendar togther with the
awesome new Confederate / By design concept bike Wraith. You can
also see a lot more of beautiful Andra in the coming weeks in
Meet The Models and
more information on Gianatsis Design Associates
advertising, photography and marketing services for your company